SEFFNER, Fla., December 31, 2003/PRNewswire/ - Amscot Financial, a Florida-based tax and retail financial services company, recently introduced its line of services to the Seffner community by opening a new location at 11240 MLK Blvd.

Designed to serve the residents of Seffner and the surrounding communities, the new branch will offer check cashing, free money orders, payday advances, electronic filing and tax preparation services, as well as Western Union money transfers and pre-paid MasterCards.

In the last 12 months, Amscot Financial has opened 18 additional branches throughout Florida, including locations in Avon Park, Bartow, Brandon, Brooksville, Clearwater, Plant City, Sarasota, Seffner, Spring Hill, St. Petersburg, Tampa and Zephyrhills.

In addition, the company has made a substantial investment in renovations to existing branches in Bradenton, Brandon and Tampa, Fla.

"Like all Amscot Financial branch offices," explains President and CEO Ian MacKechnie, "this new branch will be open seven days a week, 365 days a year to provide easy access for all of our customers, and to ensure we meet their immediate needs for these tax and financial services."

Hours for the new location will be Monday through Saturday 8 a.m. until 9 p.m. and Sunday 10 a.m. until 8 p.m.

Headquartered in Tampa, Fla., Amscot Financial, along with its subsidiary, Amscot Tax Service, is a leading provider of convenient retail financial services for the mainstream consumer. Founded in 1989, the company provides payday advance, check cashing and income tax preparation services through its more than 1,500 Associates working in over 50 locations throughout West Central Florida. For additional information, please visit the company's web site at www.amscotfinancial.com.